The Resume of
Brad Parler
A multi-disciplinary, technically skilled leader who is driven by business outcomes.
I create value by seeing the connections between departments and creating solutions that help everyone. I am highly adaptable, self-managed, and always looking to improve. Expertly skilled in on-location video production, photography, and post-production processes. As a multi-utility player, I lean into my emotional intelligence and empathy, which makes me a mighty asset to your team.
I’m on a mission to help creators tell better stories through technology. I grew up with technology in my hands and have been an early adopter of internet marketing and social media as a means of commerce. For example, in 2005, I hosted my first live stream to highlight the thriving start-up scene in Houston.
- I turn complex business issues into simple stories that create positive outcomes
- Well versed in different post-production platforms and highly skilled editor in Adobe Creative Cloud.
- I strive to apply agile methodologies to ordinary tasks.
Professional
Publications & Awards
LiveStream.com Case Study – Jan 2018
Directly before LiveStream was acquired by Vimeo, I was the feature of the above case study. The CEO of Blinds.com, Jay Steinfeld, needed a seamless way to address all employees at his weekly all-hands meeting in a secure way.
[Link to the case study]
Digital Signage Industry coverage of my work – Feb 2015
My work caught the eye of Digital Signage industry legend David Haynes who said the network I built while at Home Depot was “like none other I have seen in digital signage.”
[Link to the blog post]
Awards
Apex Awards Finalist 2015, 2016, 2018
Top 5 Project Finalist, Ministry of New Media DOOH Awards, United Kingdom
Advisory Board Member, Corporate Comms Expo
Advisory Board Member, Membership Committee, Digital Signage Federation 2018-19
Experience
June 2023 – December 2023
Sales & Marketing – TWIST IST
Houston, Texas
- Website and E-commerce Revamp: Successfully oversaw the redesign and relaunch of the company’s website and e-commerce bid portal, completing the project in a notably shorter timeframe than projected. The new design emphasizes user engagement and streamlined navigation, significantly enhancing the online presence and customer experience.
- Social Media Marketing: Spearheaded comprehensive social media campaigns across three platforms, resulting in hundreds of thousands of impressions. Developed and executed a content strategy that enhanced brand visibility and engagement, leveraging my expertise in content generation and trend analysis.
- Lead Generation and Content Creation: Authored and published “A Guide to Audio and Video Gear for Churches,” a 30-page eBook targeting the House of Worship sector. Managed all aspects of the project, including content creation, design, and marketing, leading to successful lead generation and sector-specific market penetration.
- SEO and Content Marketing: Applied advanced skills in SEO, content marketing, and web design to elevate the company’s online presence. Utilized white hat SEO practices, incorporating generative AI tools such as OpenAI’s playground and ChatGPT to optimize content strategy and web visibility.
- Innovative Use of AI Technologies: Pioneered the use of generative AI for rapid content creation, setting a new standard for efficiency and innovation in marketing strategies within the company.
December 2018 – June 2023
Creative Director, The Dock Line
Magnolia, Texas
I came to this company as an independent contractor and created an entire department around me, adding an entirely new line of billables.
- Oversaw the creation of the media production pipeline at Dock Line. Building a technology ecosystem helped us scale from a single-person department to a team of skilled artists.
- Designed and executed the building of Dock Line Studios, a multi-year project that added in-house broadcast quality recording spaces for our clients.
- Directed all in-house and client media production creative resulting in millions of impressions and incredible value for our clients.
March 2018 – December 2018
Head of Content Strategy, ScreenCloud
London, England
• Elevated brand presence by serving as public spokesperson at industry conferences, fostering new leads.
• Unified corporate messaging for the brand by spearheading cross-functional initiatives with 3 internal departments.
• Developed and implemented innovative strategies for content creation and curation.
July 2012 – February 2018
Global Custom Commerce [Blinds.com]
Houston, Texas
Digital Communications Administrator
Feb 2013 – Feb 2018
• Developed advanced digital leaderboard technology utilizing the latest software, driving a 20% year-over-year
increase in customer engagement and satisfaction within the contact center.
• Developed sales training materials under the guidance of Steve Riddell (Chief Sales Officer), resulting in higher close
rates and a 15% increase in Average Order Value.
• Engineered and oversaw the installation of a 70-screen digital signage network, two video walls, and digital experiences across
the corporate campus.
Live Chat – Department Lead
Aug 2012 – Feb 2013
• Utilized expertise in sales methodologies & customer service protocols to develop a world-class live chat customer
experience, resulting in an 85% customer satisfaction rating.
• Optimized overall live chat process efficiency by 75%, enabling manned hours to be decreased while still meeting the demands of clients.
Inbound Call Center Sales & Customer Service Agent
Jul 2012 – Aug 2013
My journey with Blinds.com (Global Custom Commerce) started as an entry-level employee in their contact center. Because I exceeded expectations so quickly in my training, they agreed to put me through both the sale and customer service training so that I would hit the contact center floor at the same time as the others in my class. They immediately moved me into their Live Chat program pilot as a result.
• Exceeded qualitative standards in customer relations by responding to more inquiries per day than required while surpassing the call center’s QA benchmarks.
• Sharpened process automation techniques to reduce hold time, increasing customer satisfaction
• Attained comprehensive knowledge of customer service protocols & sales processes, exceeding expectations during training with a 109% completion rate.
March 2010 – July 2012
Internal Sales, TapeWorks Texas
Houston, Texas
• Collaborated with 300 vendors to articulate their value & influence investors/consumers at 6 trade shows, garnering hundreds of highly qualified leads.
• Spearheaded promotional efforts during industry events, resulting in new customer acquired & sales growth within the year.
• Maximized sales opportunities by overseeing and developing all e-commerce operations, resulting in a 15% year-over-year growth.
November 2001 – January 2010
Art & Media Director, Hilton Sutton World Ministries
New Caney, Texas
I started as a contractor. I designed and developed their website and custom-built e-commerce platform. At the end of my contract, they expressed a need for television & radio production, allowing me to come on full-time and take over their entire production studio.
- My work accounted for 65% of the net revenue while I was there; I played a pivotal role in the growth of this non-profit.
- Delivered television programs to seven satellite networks with a global reach
- Played a crucial role in change management during critical leadership changes.